Audi E-Tron
Nice car yeah? That is the Audi E-Tron and it is part of the next generation of high performance electric vehicles. Moving to less environmentally harmful vehicles for at least part of their range is seen as essential by car manufacturers. The E-Tron certainly looks the part, but after it was unveiled a problem emerged – its name.
The problem with the name of Audi’s latest car is the French word ‘étron’- meaning turd! Quite how Audi are going to market this in France is not really clear – certainly they will not show brown cars in the adverts! It is not the first time that a major car company has been stung by choosing a name that sounds rude in another language. In Spain Mitsubishi discovered that Pajero had some er… unfortunate connotations, and GM discovered to their cost that in Latin America ‘Nova’ translates as ‘doesn’t go’. Dohh!!
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