A survey by the YouGov organisation has revealed who is the most trusted retailer in Britain. The survey that did this was the ‘Insight’ survey. This year the area being examined by the study were consumer trust in both the retail and the financial services sectors. Marks and Spencer were the most trusted retailer in Britain according to the survey which asked consumers to rate retailers on the basis of such categories as ‘good reputation’ and ‘quality of products’.
Marks and Spencer are a long established company who have lately been putting a lot of effort into advertising their food offering,as well as opening stores selling only food. As well as high street retail they have expanded into areas such as flower delivery. They are probably best known for selling dresses and ladies underwear but also have been making inroads into the furniture market, with their sofas proving to be a surprise hit with shoppers.
The levels of trust for institutions in the financial services sector were much lower. This shows that people in Britain have a lot more faith in retailers than in banks and the like. Interestingly financial services offered by retailers (loans, insurance etc.) were also rated fairly lowly.
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