Posted by: admin in Business on October 31st, 2011
It might seem strange to read of one of the worlds leading technology companies, and a name that is synonymous with the internet, openly calling out the experience of shopping online as being a poor one. That is what Google do in this advert. They are right to do so too – this advert explores some of the glaring problems with the user experience, when trying to buy something online.
The oproduct being advertised is Google analytics. The goal of analytics is to understand what your customers are going through when they come to you, wanting to press their hard earned cash into your hands. Learning what is stopping them needs to be a priority whether your business is online or IRL.
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